For this project, I hypothetically redesigned Etch Restaurant’s menu. I wanted it to emphasize elegance and simplicity throughout the design. By doing so, I used serif and sans serif fonts that were easy to read. I also designed a minimalistic logo. The complete package design is displayed with thick, brown card stock on the very back with the full Etch menu, followed by the drink menu, and held together by a silver clip. The menus would be printed on a beautiful, textured cotton paper with deckled edges on the sides.